Customers are not Googling the way they did three years ago. They are asking ChatGPT, reading Perplexity citations, and trusting Google AI Overviews. This post breaks down what that shift means for local business owners — and the concrete steps to stay visible.
The shift is already here
AI search engines decide which businesses to recommend based on schema, citations, reviews, and entity signals. If those are missing, you are invisible to a growing share of buyers.