Founder
Founder & CEO ยท Northview Agency
I started Northview helping one local chiropractor while I was playing college hockey. Today it's a full business helping clinics across America get recommended when patients ask ChatGPT, Gemini, and Google who to see, and making sure every one of those patients gets an answer.
Northview started in 2024, when I was playing college hockey. A local chiropractor needed help bringing in new patients, so between hockey practice and games I started helping them get found online and make sure the people who reached out actually heard back.
It worked, and word got around. Another clinic asked for the same thing, then another. What began as a side project turned into a full business.
Today Northview works with 15+ businesses across the country, and clinics are at the center of it: functional medicine, chiropractic, neurology and med spas. We get them named when patients ask ChatGPT, Perplexity, Gemini and Google AI Overviews who to see, and we make sure every call and message gets answered. Dr. Harrison's Center of Functional Medicine in Denver went from 3 to 15 discovery calls a month. At Forward Spine Center in Golden Valley, Minnesota, our AI voice receptionist saved the front desk 20 hours.
Hockey taught me the part of this job that matters most: show up every day and do the unglamorous work well. Most of getting a clinic recommended by AI is exactly that.
Local search is being rewritten by AI right now whether practice owners show up or not. The ones that don't show up won't exist to half their future patients.
Hayden DeMars, Founder
Medical practices are getting buried by AI search and most owners don't know it yet. The patients looking for a neurologist, a functional medicine doctor, a med spa or any practice in their zip code aren't Googling the way they did three years ago. They're asking ChatGPT. They're reading Perplexity citations. The practices that aren't indexed in those tools don't exist to those patients.
I'm building the agency I'd want to hire if I ran the business. Clear reporting. Direct communication, founder to founder. Real work, not slide decks. If the strategy isn't working, you hear it from me, not from a vanity dashboard.
A 20-minute call. We look at how many patients you are missing today, where the gaps are, and whether Northview is the right fit. No pitch deck.