Campaign strategy
Built around the treatments and appointment types you want more of, your market and your margins.
Ads
Northview builds and runs Google and Meta ad campaigns for medical practices around the treatments and appointments you want more of. Every call and form is tracked back to the ad that produced it, and every lead gets answered in about a minute, so ad spend turns into booked patients instead of voicemails.
For a medical practice, paid ads mean Google Search ads that appear when patients search for a treatment or condition near them, and Meta ads on Facebook and Instagram that reach people likely to need a service before they search. Northview builds the campaigns, the landing pages and the tracking, answers every lead within about a minute, and reports cost per booked patient rather than clicks.
They do different jobs. Google Search ads capture patients who are already looking for a treatment, so they convert well but cost more per click. Meta ads create demand among people who match your ideal patient but are not searching yet, which suits elective and cash-pay services like aesthetics and wellness programs. Most practices start with one, based on the treatments they want to grow, and add the other once tracking proves the first.
Built around the treatments and appointment types you want more of, your market and your margins.
Keyword research, ad copy, negative keywords and location targeting for patients searching now.
Facebook and Instagram creative, audiences and offers for elective and cash-pay services.
A dedicated page for each offer, written to convert and to keep ad claims compliant.
Every call and form traced back to the campaign, ad and keyword that produced it.
New ad leads answered by text or call in about a minute, day or night, so none go cold.
Budgets shifted toward what books patients, and away from what only gets clicks.
Spend, leads, booked patients and cost per booked patient, in plain numbers.
Call tracking, conversion tracking and landing pages go in first, so every result is measurable from day one.
Campaigns go live with several ad and offer variations, and lead follow-up is switched on.
Spend moves to the campaigns that book patients, and you get one report with cost per booked patient.
| Google Search ads | Meta ads | |
|---|---|---|
| Reaches | People searching for a treatment now | People who fit your ideal patient |
| Best for | High-intent, urgent or specific services | Elective, cash-pay and new-offer services |
| Creative | Text ads and keywords | Images, video and offers |
| Speed to leads | Days | Days to weeks, after testing |
How this works in your specialty: Med spas, Functional medicine, Neurology, Hormone therapy, Pain management.
They usually are when they are tracked to booked patients and every lead gets a fast response. Most wasted ad spend comes from campaigns that send people to a homepage and leads nobody calls back, not from the channel itself.
It depends on your market, specialty and what a new patient is worth to you. We size a starting budget on the intro call so it can produce enough data to optimize within the first month. Ad spend goes directly to Google and Meta, separate from Northview's fee.
Google Search ads can produce leads within days of launch. Meta ads usually need a few weeks of testing to find the right creative and audience.
Yes. Ad copy and landing pages avoid unsupported outcome claims and follow platform healthcare policies and your state's advertising rules. Anything describing results or risks is reviewed with your team before it runs.
Each campaign gets tracked phone numbers and form tracking, and leads flow into one place, so every booked appointment can be traced to the campaign, ad and keyword that produced it.
Yes. Campaigns run in ad accounts owned by your practice, so the history and data stay with you.
They are answered in about a minute by text or call, day or night, with the details your team needs to book them. Speed to lead is one of the biggest factors in whether an ad lead becomes a patient.
A flat monthly management fee, quoted on the intro call. Ad spend is separate and paid directly to the platforms. No long-term contract.
A 15-minute call. We look at whether this is the right fix for what you are dealing with, and tell you if it is not.
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