Google and Facebook Ads Management | Northview
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Get customers

Run ads that book jobs

Google and Facebook ads built around the jobs you want more of, with every call and form tracked back to the ad that paid for it.

How should a local service business run Google and Facebook ads?

Start where the intent already exists. Google search ads reach people typing what you sell right now, so that budget is usually first. Facebook and Instagram reach people who are not looking yet, which is where you build demand and retarget the ones who visited and did not call. The part most businesses miss is tracking: unless every call and form is tied back to the ad that produced it, you cannot tell which half of the budget works. Northview sets up both platforms and the tracking that makes them accountable.

This is one of 21 systems Northview builds. See the full marketplace. Delivered as a template.

Who this is for

You need this if any of these are true.

How it works

Three steps. You do one of them.

Step 1

We start with search

Google ads aimed at the jobs you want more of, with the ones you do not want excluded, so you stop paying for clicks you would have turned down.

Step 2

We wire up the tracking

Call tracking and form tracking, so every lead is tied back to the ad, the keyword and the cost that produced it.

Step 3

Then we add social and retargeting

Facebook and Instagram for people who are not searching yet, and retargeting for the ones who visited and did not call.

What you get

Everything included.

FAQ

Questions about this system.

What should I spend?

That depends on your market and what a job is worth to you. We will tell you on the call whether your budget is enough to be worth running, and we will say so if it is not.

Is the ad spend included?

No. You pay the platforms directly and you keep control of the account. Our fee is for building and running it.

Do I own the account?

Yes. It is set up under your business and stays yours if you ever leave.

Google or Facebook first?

Google, almost always. Those people are looking for you today. Facebook is how you stay in front of the ones who are not looking yet.

Want this running in your business?

A 15-minute call. We look at whether this is the right fix for what you are dealing with, and tell you if it is not.

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