AEO and SEO
Northview is an answer engine optimization (AEO) and SEO agency for medical practices. We get your practice named when patients ask ChatGPT, Perplexity, Gemini and Google AI Overviews who to see, and ranked when they search Google. Tracked every month against a fixed set of real patient questions.
AEO, answer engine optimization, is the work of getting a medical practice named inside AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. SEO, search engine optimization, is the work of ranking the practice's website in Google's search results and map pack. Northview does both as one service: answer-first pages for every condition and treatment, schema markup, consistent listings, a steady flow of Google reviews and mentions on trusted sites, measured monthly by how often AI assistants name the practice.
Northview runs AI visibility and patient acquisition for the practice. More prospective patients now find Dr. Harrison through search and AI answers and book a discovery call.
SEO earns a position in a list of links. AEO earns a place in a single AI-generated answer that usually names only three to five practices. They share a foundation, a fast, crawlable website with clear pages, but AEO puts more weight on direct answers an assistant can quote, structured data, consistent business listings, recent reviews and outside mentions an assistant can cross-check.
A fixed list of 20 to 40 real patient questions for your city, run across ChatGPT, Perplexity, Gemini and Google AI Overviews, with a monthly report on how often you are named and who is named instead.
A clear page for each condition and treatment you want patients for, written to answer the question in the first paragraph and reviewed for clinical accuracy.
Structured data for your practice, providers, services and FAQs, so search engines and AI assistants read your facts reliably.
Crawlability, speed, sitemaps, AI crawler access and llms.txt, so nothing stops search engines or AI tools from reading your site.
Your profile optimized and your name, address, phone, hours and services made identical across Apple Maps, Bing, Yelp, Facebook and healthcare directories.
A text after each visit asking for a Google review, with every review answered. Recent reviews are one of the strongest signals for local and AI recommendations.
Earned mentions on directories, local publications, associations and roundups, the sources AI assistants cite.
One page: AI visibility percentage, rankings, reviews added and the calls it brought in.
We run your patient questions across every AI platform, record who is named, and fix anything blocking crawlers or search engines.
Answer-first pages, schema, listings cleanup and the review system go live. AI crawlers start picking up the changes within days to weeks.
Outside mentions build, the visibility percentage climbs, and we double down on whatever gets cited.
| SEO | AEO | |
|---|---|---|
| Goal | Rank high in Google's links and map pack | Be named in the AI answer |
| Unit of work | Keywords | Full patient questions |
| Content style | Comprehensive pages | Direct, quotable answers first |
| Main proof signals | Backlinks, relevance, speed | Listings, reviews, schema, outside mentions |
| Scoreboard | Rankings and traffic | Share of tracked questions that name you |
How this works in your specialty: Med spas, Functional medicine, Neurology, Hormone therapy, Pain management.
Answer engine optimization is the work of getting a business named inside AI-generated answers from ChatGPT, Perplexity, Gemini and Google AI Overviews, rather than only ranked in a list of links. For a medical practice it means answer-first pages for each condition and treatment, schema markup, consistent listings, recent reviews and mentions on trusted sites.
No one can guarantee placement. AI assistants decide their answers independently and do not sell placement. What Northview can do is remove everything on your side that keeps you out, build the signals assistants look for, and report every month on the share of tracked patient questions where you are named.
Most practices see their first AI citations within 90 days. Website changes are picked up as AI crawlers revisit the pages, usually within days to weeks. Reviews and outside mentions build over one to three months.
Yes. AI assistants lean on the same web search engines index, and Google AI Overviews sit on top of Google's own results. Northview does both as one service because most of the work helps both.
We track a fixed list of real patient questions for your city across ChatGPT, Perplexity, Gemini and Google AI Overviews, and report how often your practice is named, which competitors are named instead, and which websites the assistants cite.
ChatGPT, Google AI Overviews, Gemini and Perplexity, which cover most patient questions today. The same work carries over to Claude, Copilot and other assistants because they look for the same signals.
Yes, but the order changes. New practices start with listings, pages and the review system, because assistants weigh review volume and recency heavily. Practices with an established review base move to authority work sooner.
Usually not. Most practices need better condition and treatment pages, schema and cleaner listings, all of which can be added to an existing site. If your site cannot be edited or hides its content from crawlers, we will tell you.
A flat monthly retainer, quoted on the intro call and sized to your market and specialty. No setup fees and no long-term contract.
A 15-minute call. We look at whether this is the right fix for what you are dealing with, and tell you if it is not.
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